The healthcare industry has compelling reasons to provide web accessibility to its users. More than 62 million Americans are living with disabilities and the amount of healthcare spending is enormous. National Health Expenditure data for 2018 indicate that people with disabilities represent 26.7% of all healthcare spending in the U.S., which amounts to more than $881 billion.
Healthcare providers have three reasons to address digital accessibility.
- Commitment to being inclusive in their mission to provide service
- Avoiding legal implications
- Tapping into the huge People with Disabilities (PWD) market
A healthcare provider’s mission should be to ensure inclusivity and equal access for all people. Ensuring that their customers with disabilities and their friends and families are able to access all digital assets allows the healthcare industry to realize their commitment to equal access for all.
There are several international and federal laws that enforce accessibility, including the Americans with Disabilities Act (ADA), Section 508, and Section 504. More specific to the healthcare industry are Section 1557 of the Affordable Care Act, which instructs health agencies to make sure that technology is accessible to people with disabilities whenever information technology is used to deliver services, programs, or activities, and Title III of the ADA, which states that public accommodations (such as healthcare providers) must not discriminate against people with disabilities when communicating with them or otherwise serving them.
Failing to comply with these guidelines can result in healthcare organizations running the risk of financial penalties, lawsuits, or loss of government funding.
Huge PWD Market
According to a report by the American Institutes for Research, the total after-tax disposable income for working-age people with disabilities is about $490 billion. It is prudent to tap this huge market, which is only possible if information is accessible to all. Research indicates that 8 out of 10 people with disabilities disregard a service provider because of accessibility glitches.
Making Content Digitally Accessible
Digital accessibility can be achieved by making all new content accessible and converting existing content (text, images, video, and audio) into accessible formats.
It is essential for a healthcare organization’s website to be fully accessible. All digital properties on the website should follow the accessibility requirements set out in the Web Content Accessibility Guidelines (WCAG) and should include accessible versions of various apps, videos, or multimedia that exist on the website with the inclusion of accessible forms, PDFs, and other document formats.
Amnet is committed to digital accessibility and can help you address accessibility issues and standardize content across all digital platforms and media. We provide expertise, implementation, scalability, and compliance with accessibility regulations like ADA, WCAG 2.0 and Section 508, all within your budget.
Our services include:
- Generating accessible ePUB3, PDF, PPT, Word documents
- Writing alternative text descriptions
- Creating subtitles, closed captions, transcriptions, audio descriptions
- MathML conversions
- Website remediation
- Accessibility testing and QA
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