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Magazine - Operational Challenges

  • Overcrowded market intensified by the internet and social media. How do we maintain a loyal readership and enhance a publication’s reputation?
  • Total sales declined from approximately 103 million in 2014 to 75 million by the end of 2016.
  • Transitioning from print to online media. What content works on each platform?
  • Appealing to a diverse community
  • Combatting ad blockers and the demand for free content
  • Controlling operational costs
  • Major corporations like Facebook, Apple, and Google merging into news and media
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