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Magazine - Operational Challenges
- Overcrowded market intensified by the internet and social media. How do we maintain a loyal readership and enhance a publication’s reputation?
- Total sales declined from approximately 103 million in 2014 to 75 million by the end of 2016.
- Transitioning from print to online media. What content works on each platform?
- Appealing to a diverse community
- Combatting ad blockers and the demand for free content
- Controlling operational costs
- Major corporations like Facebook, Apple, and Google merging into news and media