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The publishing industry has seen fast disruptive changes post the COVID-19 pandemic. Many of the established publishing trends of 2021 will continue into 2022. Expanding online communities will help niche publishers flourish this year. Publishers will have to focus on establishing current strategies before introducing new plans.
Print and Digital
Print publishing continues to be important and is not changing anytime soon. However, there is a steady shift to digital publishing that fetches revenue. Research papers and reports are seldom available in print. Digital publishers are investing in in-house data and analytics teams to obtain insight into their reader base. Book publishing is driven by social media, marketing strategies, and events. eBook sales increased 16.5 percent last year. Self-publishing is on the rise, with a 5.7 percent increase in 2021, as authors are getting a better response. Demand for audiobooks has skyrocketed with the revenue up by 14.3 percent year over year.
Niche Development, Search Engine Optimization
Niche development and search engine optimization (SEO) are to get the most attention in 2022 to build brand community. Businesses must pay attention to the basics before investing in advanced technologies.
Consumers spend around four hours a day on mobile devices to access content on the go. Hence, optimize publishing platforms and interfaces for small screens, so the content and multimedia load quicker. Site architecture must keep website infrastructure and speed in mind, as it affects SEO and result rankings, whose algorithms are constantly getting upgraded. The easier they find your content, the better the traffic to your site, which can then be monetized.
Blogs, Podcasts, and Forums
Publishers looking for new sources of revenue must tweak content to deliver unique, subscription-worthy publications. Segmented blogs and microblogs on relevant topics are good additions that are more than a niche hobby. Publisher blogs and forums are acting as sites for industry news and updates.
Podcasts already have a dedicated following of many consumers. So publishers can try to tap into its benefits if they have not already ventured. Videos will make up 82 percent of all consumer traffic by 2022. Animations are great for service or product explanations to get ideas across. Incorporate moving images wherever possible, as consumers prefer that. Short engaging story-type content will receive good response, though they have to compete with user-generated content.
Getting stronger in information technology will give a competitive advantage and print security. Get into the right partnerships for technological support. Digital publishing continues to grow with the introduction of new digital products and the relaunch of digital publications and tools. Expect developments and increased use of artificial intelligence and machine learning technologies in content creation and marketing. Interactive experiences are most welcome.
Analyze the trends and consumer behavior to stay ahead this new year. Content is king, and that has not changed.
Whatever publishing trends may come and go, Amnet will have your back in the industry. Full service or à la carte, our technabled range of services and solutions will help you scale your business goals with certainty. Get ready for 2022 by partnering with us at https://amnet-systems.com/services/.