7 laws of being Truly Mobile in Publishing|Widen Readership
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Being Truly Mobile -Darrell W. Gunter

Mobile + Multimedia + Streaming = A New Paradigm and Opportunity

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ABOUT THE AUTHOR

Darrell W. Gunter is a “digital publishing” executive with extensive experience in leadership, strategy, sales, marketing, and technology in the digital industry. He is a frequent speaker and moderator at many industry events.Read more

If you ask most publishers of any content (books, journals, magazines, newspapers, etc.) if their content is mobile compliant, almost 100 percent of them will say yes. They would say that being mobile ready means being optimized for mobile, PDF, EPUB, and mobi formats. Well, there are many levels and definitions for anyone’s content as being ready for mobile. Each of the options above have their strengths and weaknesses, but most important is how their limitations affect the reader’s ability to have a full multimedia experience on a mobile device.

A good industry friend of mine, Max Riggsbee, the chief product officer of Gadget Software, has studied the art of reading via mobile devices over the last few years. He developed a hypothesis around the best practices for publishers to present their content on mobile devices, establishing the following four rules:

  • Rule 1: Let the user control the medium. As mobile is the new medium, if users have a bad mobile experience, they won’t come back.
  • Rule 2: Limit scrolling. Optimized mobile pages provide unlimited scrolling, which can be a challenge for any reader trying to manage his or her reading.
  • Rule 3: Provide search functions. Readers want to search, find, discover, and read the content most important to them.
  • Rule 4: Offer notifications. The ability to send and receive notifications is important.

 

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