How University Presses Can Maximize Content Consumption

[Approximate Reading Time : 4 mins]

While university presses are doing well in a modern society that allows for the digital dissemination of their materials, they have to be careful to follow the trends of the times to stay relevant. It is not enough in today’s world to simply be digital, publishers must also be accessible to all possible readers and take into consideration the demand for open access content. If readers do not feel as though content is made appropriately available to them, they will go where their needs can be met more conveniently.

Content That Is Readable for Everyone

It’s a good idea for presses to stay up-to-date on the guidelines for making digital content accessible to all individuals, including those with disabilities. While presses may not be able to cater to every single potential situation, they can make sure to incorporate as many features as possible. Publishers are expected to meet a certain level of standards when it comes to access for the disabled, but the more that is done, the better consumers will feel about the time and consideration invested on their behalf.

Findable Content That Is Always Available

It seems like a no-brainer that anyone searching for particular information needs to be able to find it, but in the digital age, this requires a little extra effort from a publisher. University presses should maintain knowledge of optimizing their content for discoverability, as well as consider the benefits of keeping publications open access, allowing readers to easily locate materials.

Amnet assists academic publishers with all their digital content needs.

Sources:
https://quod.lib.umich.edu/j/jep/3336451.0013.202?view=text;rgn=main
https://inclusivepublishing.org/publisher/guidance-and-standards-information/