Accessibility Compliance Improves Content Marketing Performance

[Approximate Reading Time : 4 mins]

The Americans with Disabilities Act was passed to ensure that individuals with disabilities have the same opportunities and rights as everyone else. When content uses accessible EPUB, people with visual, auditory, physical, speech and neurological issues can use assistive technologies that enable engagement with the information. Examples include utilizing EPUB and PDF formats instead of scans allowing screen readers to access the content, adding captioning to videos, and using captcha tests that are fully accessible for a range of disability software.

Maximize Engagement

Accessible EPUB is about more than just making the text and images on digital documents larger. It is a specification that requires the use of techniques that enable the document to have the following qualities:

• Accessible, meeting all EPUB and WCAG 2.0 requirements
• Discoverable, conforming to the metadata requirements
• Optimized, enabling the use of assistive technology to fully interact with the content

Accessible PDF, PPT and Word enables users to recognize line art, formulas and tables. ePUB3 provides a logical reading order, tagging tables and semantic structuring. Other accessible formatting techniques include alternative text descriptions, subtitles, transcription/audio sync and podcast transcriptions.

Access Disposable Income

Content abounds online in the form of blog posts, whitepapers, surveys and reports. Companies and individuals use it to do the following:

• Grow their audience
• Generate new leads
• Increase brand awareness
• Improve brand perception

For content to do its job, it needs to contain information that the audience finds valuable enough to engage with and share. It’s estimated that more than 57 million people in the U.S. and over one billion people worldwide have a disability that makes it difficult or impossible to read or engage with content that does not comply with WCAG standards. This means there is an estimated three trillion dollars of untapped disposable income available to companies that can tap into this audience.

Amnet is committed to pursuing digital equality. Contact us to find out how we can help you meet your accessibility objectives, comply with WCAG regulations and improve performance of your content marketing dollars.