Amnet helps publishers enrich their content and thereby add value and increase user experience. Content enrichment involves adding XML tagging, and media such as video, audio, and interactivity. This important stage in the publishing lifecycle adds structure, context, and metadata to content. It elevates your content from a traditional static asset to a more dynamic and a valuable one. Content enrichment is essential to improving discoverability, which enables better use of content, increases revenue from existing channels and opens revenue streams from new digital products.