Financial institutions are staples of daily life for all people. Therefore, you must ensure your company offers its products and services in a way that is available to customers of various ability types. This entails more than just installing wheelchair ramps outside your building. It also means providing website accessibility. According to GlobeNewswire, most banks fail to do this. Follow these five tips to make your online content more convenient for everyone.
The most important step is to offer tools that allow users to access and interact with your website. For example, someone with vision impairment may use a screen reader or refreshable Braille display, neither of which can interpret images. Relevant graphics on your site must come with alt tags that assistive technologies can read. Remember that according to the Americans With Disabilities Act, these methods should not lead to any cost, delay, or other inconvenience for your customers.
Financial information is already hard enough to understand for the average consumer. Make things even easier for customers with special needs by simplifying your site. This includes both the layout and the text. Navigation should be clear and organized, and language should be understandable instead of complex. If users are having trouble interacting with the site, it should suggest solutions.
Many people no longer do online banking and other financial activities on a desktop computer but on a smartphone or tablet instead. Make sure website accessibility covers all types of devices, as structure is not the same across each one.
You may have achieved web content accessibility, but what about your partners? Anyone you send clients to online should also provide features for an easy experience. Consistency is key.
Technology and federal regulations change, as well as your website as you add material. Stay informed and make updates as necessary to ensure continual compliance.
Website accessibility is a large task that requires time, effort, and experience you may not have. Let Amnet Systems help you achieve ADA compliance.
Sources:
https://www.businessnewsdaily.com/10900-ada-website-requirements.html
https://www.entrepreneur.com/article/289404
https://www.globenewswire.com/news-release/2018/03/14/1422672/0/en/Accessibility-Analysis-of-Banking-Industry-Websites-Released-by-BoIA.html
http://mediawiremobile.com/news/why-accessibility-is-important-in-digital-publishingits-the-law/
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