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As 2019 draws to a close, publishers are looking at current trends to determine the best approach to distributing content. When it comes to reaching the widest audience possible, it’s important to stay ahead of the curve. From targeting specific users to creating must-hear audio content, technology enabled publishing is here to stay. Let’s take a look at what 2020 has in store.
Continuing Importance of Reader Metrics
Publishers will continue needing to provide data to their editors about the traits and interests of the typical reader of any given content. This allows content to be angled in a way that will be best received. The most effective content resonates with the audience and takes into account the places the readers come from.
Audio Is Hitting It Big
If content can be published in the form of a podcast, it is likely to connect better with the target audience. Audio content is a form of technology enabled publishing that continues to grow as one of the most popular forms of information. Approximately 144 million people listened to podcasts in 2019, which is about 51 percent of the U.S. population. If this trend continues, 2020 will have millions of more listeners.
Booksellers Are Providing More
It is likely that you will start to see the centers of book publishing moving back to cities with universities, such as Chicago, Cambridge and Oxford. As technology enabled publishing continues to push the setting into more online formats, book retailers are losing customers. In a quest to provide more than just the books themselves, retailers may look to partner with universities to step beyond the envelope of language, territory and locale.
As you work to stay in touch with trends and bring new and refreshing content to your audiences, it pays to be on the lookout for continually shifting opportunities in the industry. And, if you need help with executing one of these publishing strategies, look no further than Amnet.