When magazines first hit the digital market, many publishers simply adapted the print format to fit a digital model. While this might have satisfied readers in the past, modern consumers expect more from their digital media. Creating an interactive magazine not only better meets consumer demand but provides content creators and designers with more opportunities for innovation.
Though print remains a staple of many magazines, it’s undeniable that the format is limited compared to digital. Readers on a tablet or mobile device can partake in complementary video and audio — an element fast becoming an industry standard.
Content creators can also experiment with flow and layout to create an experience that is intuitive. This includes branching out into quizzes and games to keep readers engaged for longer.
Approximately 75 percent of consumers want their experience to be personalized, which is an area where interactive magazines can excel. The digital format allows publishers to include customizing features such as these:
- Changing the font style, color or size
- Saving articles to read later
When customers are able to engage with content on their own terms, strong relationships can form between readers and publishers, prompting consumer loyalty.
With social media so prolific nowadays, most people are familiar with the concept of sharing on a timeline, page or tweet. Digital magazines have the advantage of embedding the sharing ability directly into the article, which may encourage readers to share due to its ease. Magazines can also drive traffic to partnered sites or link to informative articles.
Launching an interactive magazine requires not only a shift in thought process but access to the technology needed to create an enjoyable reader experience. That’s why Amnet partners with publishers to provide professional composition, data conversion and editorial services. With the right resources and expertise, you can make your literary vision a reality.