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While print publishing is not yet entirely a thing of the past, it is clear that digital publishing is the wave of the future. Both sales and use of print media are on the decline, while digitally published content is expected to increase its revenue by over $1 billion over the next few years.
While there are clear advantages to digital publishing, there are also challenges involved. Content creators who want to reach the widest audience and see a good return on investment of both time and money should consider working with an end-to-end publishing service.
Advantages of Digital Publishing
Digital publishing allows the creator of content to reach a wide audience. At least one-third of the United States’ population consumes digitally published content on a regular basis, and it’s probably more when one factors in content that is available both digitally and in print, as well as digital content available free of charge.
Another major advantage of digital publishing is that there are no limits on length. In the past, the cost of printing restrained books to about 50,000 to 300,000 words. However, because publishing digitally costs so much less, authors are now free to put out works beyond those outer limits at either end of the spectrum.
Challenges of Digital Publishing
Because the means by which people consume digital content can vary widely, one of the major challenges of digital publishing is ensuring that content is compatible with different platforms, software, and devices. Many inexperienced publishers fail to optimize for mobile devices despite the fact that more than half of the world’s online traffic comes from mobile accounts.
Digital publishing allows for an interactive, multimedia experience including audio and video components. However, content creators and publishers alike sometimes fail to take full advantage of these enrichment opportunities, perhaps from a lack of knowledge of how to do so correctly.
End-To-End Publishing Services From Amnet
Amnet addresses these issues and more, bringing more than 18 years of experience to bear in maximizing digital content consumption via a process that’s hassle-free for the content creator. Learn more about our Technabled Services.