Trends Driving Digital Publishing

[Approximate Reading Time : 4 mins]

The landscape of novels has changed dramatically over the last few years. In 2013, digital publishing accounted for roughly 29% of all trade publishing revenue in the United States. With over 90 million people using eBooks around the globe, it has never been a better time to invest in yourself. To increase your chances of success, you need to look at what has been successful in the past and where the industry is going in the near future. Looking into 2019 and beyond, here are some trends all self-publishers need to keep their eyes on.

Specific Demographics

It is vital for all authors to know who is most likely to purchase their books. You cannot appeal to everyone, and that is all right. You need to understand the people who are likely to purchase your book and find out where they will be. From Facebook groups to subreddits, people with similar interests have numerous places to congregate online. Find out where they are, and you can market your book to them directly.

Visual Content

Audio, images and other forms of multimedia have always been crucial for maintaining people’s attention. When you pursue eBook publishing, you are competing with all kinds of digital options. Readers are constantly bombarded with video content, and you need to get their attention. One way you can market your book to the masses is to develop visual content that will draw people in.

Content for Mobile Devices

Frequently, readers are on the move. They take their devices with them everywhere they go, and they want to read your book when they are out and about. You need to optimize your content to be accessible on any device, whether it is a smartphone or tablet. If people have difficulty reading your book on their phone, then they will likely not buy anything else from you.

Searchable Content

Readers typically do not browse content. Instead, they search for something that perfectly suits their tastes. Therefore, you want to easily organize your works so that they can be found by search engines. You should know what keywords your fans are likely to search for, and you should pay careful attention to the tags you use.

Let Amnet take much of the hassle out of self-publishing your book. Contact us today to learn about our abundance of services. We stay up to date on all self-publishing trends to help you reach your greatest potential.


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