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The publishing industry is a fast-moving sector where trends can be difficult to predict. However, in 2019 there are a few factors indicating where the trade book publishing sector is headed. Keeping an eye on these factors and the possible outcomes from the trends can help publishers stay ahead of the game. In a rapidly evolving and increasingly crowded marketplace, staying abreast of developments can help publishers strategize so that current trends work to their advantage.
Trends Regarding Publishing in 2019
One major trend that publishers need to keep an eye on in 2019 is the decline in overall readership in the United States. The Washington Post reported that spare-time pleasure reading has dropped by nearly one-third since 2004. That means a potential struggle for the trade book industry due to a downward trend in readers in general.
Another trend that publishers must constantly stay aware of is the balance between print books and digital publishing. Figures provided by Statista show a forecast of ePublishing revenue that continues its upward growth. Traditional print trade book publishers need to stay aware of how digital readership may influence their sales and revenue.
In addition to the content of trade books, an important factor that publishers should not overlook is cover design. According to 99designs, expect to see bold colors and “big book” designs as part of 2019 trends in trade book publishing.
Challenges in Trade Publishing
Trade book publishers will continue to face a wide range of challenges in the 2019 marketplace. These include but are certainly not limited to the following:
- Market uncertainty
- Readers’ demands for engaging content
- Need for rapid delivery solutions
- Adapting to evolving technology
- Challenges of various platforms
Solutions for Harnessing Trends
Challenging trends provide unique opportunities to those publishers able to harness the power within them. Amnet knows the specific challenges that trade book publishers face and offers an end-to-end solution, starting with project management and going all the way through to distribution. Visit the Amnet website to find out how Amnet can put its trade book publishing expertise to work for you.