[Approximate Reading Time : 4 mins]
Publishers must combine information from authors, editors, critics, investors and designers to produce a product that will be enjoyable for readers. This effort takes significant creativity and diligent planning. When publishers present content in the most attractive manner and focus on strategies to maximize content consumption, readers will enjoy a unique reading experience.
Attractive content and content consumptions are both dependent on many factors, including design and book formatting. Design elements such as balance, composition, scale and typography should be related to and supportive of, rather than independent from, the content of a book. Formatting should add to the reading experience in the way it makes a book feel. The number of characters per line, spacing between words, and lines per page can make a book either enthralling or a drag to read.
The traditional factors considered by publishers are important, but there are also other creative ways to make content attractive and highly consumable. The following are examples of elements in books that contribute to a unique reading experience:
- Texts or social media posts
- Reports or news articles
- Graphic elements
- Postcards or maps
Some books on the market are unlike any other: a story within a story told through notes in the margins of a book, a book written completely in one run-on sentence, a book with multiple options as to the order of chapters. With some creative publishing assistance, your next book will be one-of-a-kind.